Can you guess what email campaign drove more conversions? Article compares two email marketing campaigns' performances after applying learnings from email testing.

7 attributes that top direct marketing agencies possess.

Ways to fully optimize cultivating conversions through relationship marketing in your email marketing.

Part 1 of a 2-part series that explores how Key Performance Indicators can be used to gauge how well marketing programs are performing.

3 easy steps that can help you leverage content marketing to build an email opt-in database.

New reality-at-work TV pitch that follows an agency through marketing adventures where they face unexpected challenges but somehow always come through.

Steps for building a successful referral program.

Benefits of effective personalization in email marketing.

Techniques on how successful email marketing campaigns should be developed for mobile.

4 considerations for optimizing your email communications and taking your email campaigns to the next level of email development.

3 important tactics to consider to help your marketing communications produce greatER results and strongER response.

This article explores how social media sites like LinkedIn keep their members engaged and active.

5 ways to find waste in your marketing budget

Demystifying the secrets for choosing the right incentive within marketing campaigns.

10 informal data sources you should consider to provide directional information and improve decision making in your marketing communications strategy.

Advancement in measurement and technology is showing more TV and digital integration, resulting in TV being used more and more for both demand generation AND nurturing.

A look at a campaign that used retargeted banner ads successfully and re-engaged their abandoned audience.

Viral marketing isn't just a recent development, and Beatlemania is proof.

Best practices for growing adoption and successfully marketing a mobile app.

This article explores how adapting a mobile-friendly, responsive email design impacted email campaign performance.