Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

A well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer>

Medicare changes must be communicated carefully. Your success requires balancing transparency, compliance, and trust.

So what is direct response marketing?

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products… now what?

Now is the perfect time to evaluate what’s working and what’s not in your direct mail campaigns

Why use a personalized URL versus general landing pages or asking users to login to your website

Creating a mobile-optimized design and other best practices to create a responsive design that works seamlessly across all devices.

Does direct mail still work and what role does it play in an integrated multichannel strategy

Facts about mobile marketing and why mobile is essential to an email marketing campaign.

How can you protect your email sender reputation and avoid being blacklisted

Top 10 direct mail best practices you need to know in order to best optimize the effectiveness of direct marketing campaigns.