Providing creative solutions to our financial clients for over 40 years
J&C has helped create successful lead gen, acquisition, retention, and usage campaigns for the largest lenders, banks, and credit card companies in the industry. We can do the same for you.
Why the nation’s top financial companies choose J&C
Big financial companies can work with any agency they want. So why would Jack Henry & Associates… Merrick Bank… Alliant Credit Union and more seek out and choose J&C for their direct marketing solution?
There are a few reasons.
A 43-year reputation as direct marketing experts.
J&C’s CEO, Ron Jacobs literally wrote the book on successful direct marketing methods. And every J&C employee has an intimate knowledge of the art and science of the discipline.A proven track record of control beaters.
When a client needs more leads, more enrollees, more applications, or better response rates, they turn to J&C. Using proven direct marketing techniques, we beat their standing control 8 out of 10 times.A dedicated and responsive team.
You get access to the top tier talent at J&C. And you and your project will be their top priority until the job is done.
See samples of recent work below
Merrick Bank
Mastercard Unlimited Cash Back Direct Mail Acquisition Campaign
Merrick Bank is one of the leading Mastercard issuers in the country. When they needed a powerful acquisition campaign, they turned to Jacobs & Clevenger to get them the best possible response.
J&C developed a go-to-market strategy and clean, readable direct mail package. The package outperformed expectations. In fact, it generated so many new accounts, the physical card production facility struggled to keep up.
Jack Henry
Lifecycle Acquisition Email Campaign
Jack Henry provides more than 300 products and services to help financial institutions process transactions and automate and grow their business.
JH is a behind-the-scenes online bill pay provider for nearly 4,000 financial institutions (FIs) nationwide. When they needed help convincing FI customers to adopt and use online bill pay, JH turned to J&C.
J&C created and implemented an educational, white label email and landing page nurture campaign, tailored to the FI’s unique customers to drive online bill pay enrollment.
J&C’s Lifecycle Acquisition Campaign increased new enrollments for Jack Henry by more than 75%.
Marketing financial products to different consumer segments can be complicated.
But J&C can help you reach your acquisition and usage goals.
Alliant Credit Union
Integrated Multi-Channel Acquisition Campaign
Alliant Credit Union provides a safe and secure place for its members to keep their money. With high-yield savings and low-interest loans, Alliant’s rates are virtually unmatched by large national banks. To get even more members, Alliant needs to overcome potential members’ inertia to change.
J&C helps Alliant do this by creating everything from single emails to integrated, multi-platform acquisition campaigns. Each communication helps potential members see Alliant’s advantages more clearly and think differently about becoming a member.
Jack Henry
Seasonal CPS Credit Card Email Series Campaign
J&C developed four email streams (spring, summer, fall and winter) that FIs could send to their customers throughout the year.
The whole campaign was built around the offer. It had to be customizable. That way, different FIs — with different budgets — could tailor an offer that would fit their needs and still resonate with their customers: “Use your card [XX] times before the deadline and get a [$XX] eGift card” (for example, 5 transactions/$10 reward; 10 transactions/$15; 15 transactions/$20, and so on).
Each stream had three emails, escalating the urgency as the deadline approached. The email images suggested a certain season, with people frolicking in the snow for winter, flying kites for spring, etc. The copy called out evocative, seasonal activities where your credit/debit card would be the preferred way to pay — like spending a day at a water park in the summer or going on an apple picking adventure for fall. If the customer made the required number of purchases, they received a final congratulations email that told them how to redeem their reward.
The financial services industry’s average email conversion rate is 4.48%. J&C’s conversion rate for this campaign came in at 13.58%, not only a major success by that metric, but also a year-round volume generator for Jack Henry’s Financial Institution partners.
Why it works
To create effective financial marketing you need both a deep product knowledge and decades of direct response expertise.
Having this unique skill set, J&C can help you produce more effective marketing campaigns and improve your overall ROMI.
Driving Engagement Through Direct Response
With decades of experience in the financial industry, J&C has developed the expertise to create high-performing direct marketing campaigns for banking, credit card, investment, and lending products. Our team combines a comprehensive understanding of the industry with proven direct marketing strategies. The result: better overall results for our financial clients.
Navigating Financial Marketing with Confidence
Financial direct marketing requires attention to the requirements found in different products and services. Our team has expertise producing credit card marketing, investment solicitations, and loan offerings. J&C can ensure your acquisition campaigns and marketing materials meet all the necessary regulatory guidelines while still driving strong response rates. This unique experience lets us develop compliant yet compelling campaigns that build trust with your audience.
Deep Financial Product Marketing Expertise
Creating responsive direct marketing for financial services demands a deep knowledge of many product offerings and customer segments. From credit card acquisition and balance transfer promotions to mortgage loans, personal banking, and investment products, J&C understands the unique selling propositions that drive consumer financial decisions. This specialized knowledge helps us to create multichannel marketing campaigns that clearly communicate the benefits, terms, and features of your products in ways that resonate with targeted audience segments.
Multichannel Financial Marketing Excellence
Our proven approach to financial direct marketing uses the full range of channels to reach and engage prospects at multiple touchpoints. J&C’s specialty is developing integrated campaigns that seamlessly connect direct mail, email marketing, digital advertising, social media, and print to create cohesive customer journeys. This multichannel strategy is perfect for credit card acquisition, banking relationship expansion, investment product education, and loan promotion. By managing these channels strategically, J&C can create more engagement opportunities, significantly improving response rates and ROMI for our financial services clients.
When you partner with J&C for your financial direct marketing, you get access to the kind of expertise that only comes from years of focused experience in this industry. Our approach transforms marketing results for credit cards, banking products, investment offerings, and lending solutions through data-driven strategies that acquire, retain, and grow valuable customer relationships for your institution.
