Providing creative solutions to our retail clients for over 40 years
J&C has helped create successful lead gen, acquisition, retention, and usage campaigns for some of the largest retailers in the country. We can do the same for you.
Why the nation’s top retailers choose J&C
Top retailers can work with any agency they want. Or a number of agencies for that matter. So why would the likes of Phantom Fireworks… Intoxalock… Serta… HERE Technologies and more seek out and choose J&C for their direct marketing solution? The work.
There are a few reasons.
A 43-year reputation as direct marketing experts.
J&C’s CEO, Ron Jacobs literally wrote the book on successful direct marketing methods. And every J&C employee has an intimate knowledge of the art and science of the discipline.A proven track record of control beaters.
When a client needs more leads, more enrollees, more applications, or better response rates, they turn to J&C. Using proven direct marketing techniques, we beat their standing control 8 of 10 times.A dedicated and responsive team.
You get access to the top tier talent at J&C. And you and your project will be their top priority until the job is done.
See samples of recent work below
Phantom Fireworks
Promotional Campaign
Phantom Fireworks is a premier retailer of consumer fireworks, with more than 60 locations across the United States. Since the company’s creation more than 30 years ago, Phantom Fireworks has been growing faster than ever, which is especially significant given the challenges of developing communications within a heavily scrutinized industry.
Promotional offers need to be accompanied by strict legal disclaimers and are entirely restricted in some states.
J&C has been helping Phantom Fireworks create effective marketing efforts, driving traffic online and in stores, all while operating within stringent legal parameters.
Intoxalock
Direct Mail Acquisition Campaigns
This creative presents a multi-piece direct marketing campaign for Intoxalock featuring a cohesive design built around the brand identity. The creative employs a color palette dominated by Intoxalock’s signature orange accents against clean white backgrounds, creating immediate brand recognition while maintaining a professional appearance.
The copy follows a conversational yet authoritative approach, using direct questions and benefit-focused headlines to engage readers. Key messages key benefits and carefully structured content hierarchies that guide readers through the information.
The layout demonstrates thoughtful organization with clear sections, strategic use of white space, and consistent visual elements including QR codes for digital integration. Typography choices balance readability with professional styling, using varying weights to establish clear reading paths through each piece.
The campaign incorporates selective photography showing end-benefit moments, reinforcing the human element of the Intoxalock device. The overall design achieves a balance between information and readability, with each piece building upon the campaign's core messaging while maintaining visual consistency across the entire campaign.
Marketing consumer products to different audience segments can be complicated.
But J&C can help you get the right message to the right group at the right time.
Serta
Website & Digital Content
J&C helped Serta create a digital newsletter that engaged and entertained their large comfort-conscious audience.
The Serta Insider! newsletter is a mainstay communication channel for Serta. They needed a way to energize the informational newsletters, create buzz and build an inbound marketing opportunity.
J&C started with language. The refreshed, upbeat copy featured:
• Bold subheads, short sentences and easy-to-scan paragraphs
• Humor that didn’t offend or reflect poorly on the brand
• Infographics, recipes, videos and links to related stories
The new voice, attitude and personality began in May. The June issue of Serta Insider! recorded one of the highest open rates for the newsletter yet. Over the summer months, new subscriptions increased as existing customers engaged with the brand more. But what pleased the client most was the interaction with readers. It became exactly what Serta imagined — another touch point for the brand and an inbound marketing opportunity. Plus, it was a fun, friendly and “comfortable” environment. It embodied the attributes Serta valued most.
HERE Technologies / Mercedes Benz
Integrated Multi-Channel Map Update Campaign
HERE Technologies provides map navigation systems for several different makes and models of automobiles, including Mercedes Benz.
However, some drivers are unaware that the maps for these navigation systems need to be regularly updated, which does not happen automatically.
To help get the word out, J&C assists HERE with development of multiple online and offline communications.
Using predictive models helps us zero in on which vehicle owners are most likely to purchase a map update.
Why it works
To create effective retail marketing you need both a deep product knowledge and decades of direct response expertise.
Having this unique skill set, J&C can help you produce more effective marketing campaigns and improve your overall ROMI.
Direct Response Strategies Designed for Consumer Products
With decades of experience in the retail sector, J&C has expertise that’s needed to create high-performing direct marketing campaigns for a range of consumer products. Our team brings a comprehensive understanding of retail marketing dynamics combined with proven direct response strategies to deliver measurable results for clients selling everything from fireworks to mattresses to specialized automotive add-ons.
Navigating Retail Challenges with Expertise
Retail direct marketing calls for strategic finesse to stand out in a crowded marketplace while addressing product-specific and regulatory considerations. The J&C team has expertise in compliance standards around specialized consumer products like automotive breath analyzers, fireworks restrictions, and on-board navigation software. J&C ensures your product communications meet all guidelines while still capturing consumer attention and driving response. This deep industry knowledge allows us to develop compelling campaigns that build trust with your target audience across diverse product categories.
Consumer Product Marketing Expertise
Creating effective direct marketing for retail products demands an intimate understanding of consumer behavior psychology and buying triggers across different categories. From seasonal products like fireworks to high-consideration purchases such as mattresses to specialized technology like on-board navigation software and automotive breath analyzers, we understand the unique selling propositions that drive consumer decisions. This specialized knowledge allows us to create multichannel marketing campaigns that clearly communicate product benefits, special features, and value propositions in ways that resonate with the intended audience segments.
Multichannel Retail Marketing Excellence
Our proven approach to retail direct marketing uses the full range of channels to reach and engage prospects at multiple touchpoints. J&C excels at developing integrated campaigns that seamlessly connect direct mail, email marketing, digital advertising, social media, and print to create a consistent customer journey. This multichannel strategy is especially effective for driving seasonal sales and educating consumers about specialized technology products. By managing these channels strategically, J&C creates multiple opportunities for engagement, which can significantly improve response rates and ROMI for our retail clients.
When you partner with J&C for retail direct marketing, you get access to our specialized expertise that only comes from years of experience in this dynamic industry.
Our approach transforms marketing results for consumer products ranging from everyday essentials to specialized technology through data-driven strategies that attract new customers, increase repeat purchases, and build lasting brand loyalty.
