The great debate: PURLs vs. landing pages and websites
Why use a personalized URL versus general landing pages or asking users to login to your website
Responsive design drives the future of mobile
Creating a mobile-optimized design and other best practices to create a responsive design that works seamlessly across all devices.
Does direct mail still work?
Does direct mail still work and what role does it play in an integrated multichannel strategy
The need for mobile and mobile ROI
Facts about mobile marketing and why mobile is essential to an email marketing campaign.
Protect your email sender reputation and avoid the blacklist
How can you protect your email sender reputation and avoid being blacklisted
Top 10 Direct Mail Best Practices
Top 10 direct mail best practices you need to know in order to best optimize the effectiveness of direct marketing campaigns.
5 Marketing Podcasts You Should Download Today
Podcasting has cemented its place in culture as an essential form of education and entertainment. That’s why at J&C, we tune in to podcasts for actionable marketing advice and noteworthy advertising stories. Here’s a short roundup of our favorite marketing podcasts out there.
10 best practices for direct mail
Top 10 direct mail best practices to optimize the effectiveness of direct marketing campaigns.
The Return of the Mailbox: Why Direct Mail is Making a Comeback
Here are four ways insurance companies can make sure they are engaging their customers in the right way.
Best practices for a positive email sender reputation
Positive email sender best practices to successfully deliver an email marketing campaign
Behavioral marketing: Addressing customer abandonment
Retargeting abandoners and understanding behavioral marketing
7 social media myths debunked
Understanding social media myths to develop a social media strategy
Is marketing optimization the new silver bullet?
Marketing campaign optimization for continuous improvement
Mobile Device Screen Sizes Resource Guide
Utilize a mobile device screen size resource guide for responsive web design
Is social CRM the new social media?
Taking social media interactions to the next level to become social CRM
B2B lead nurturing: What it really means and why you should do it
Best practices for B2B lead nurturing
Retargeting strategies for non-retail and B2B marketers
Retargeted banner ad marketing strategies
7 Considerations for Utility and Energy Response Marketing
Marketing best practices to reach utility and energy customers