Providing creative solutions to our energy clients for over 40 years
J&C has helped create successful lead gen, acquisition, retention, and usage campaigns for some of the largest energy providers in the industry. We can do the same for you.
Why the nation’s top energy providers choose J&C
Big energy companies can work with any agency they want. So why would Consumers Energy… PG&E… San Jose Water… IGS and more seek out and choose J&C for their direct marketing solution?
There are a few reasons.
A 43-year reputation as direct marketing experts.
J&C’s CEO, Ron Jacobs literally wrote the book on successful direct marketing methods. And every J&C employee has an intimate knowledge of the art and science of the discipline.A proven track record of control beaters.
When a client needs more leads, more enrollees, more applications, or better response rates, they turn to J&C. Using proven direct marketing techniques, we beat their standing control 8 out of 10 times.A dedicated and responsive team.
You get access to the top tier talent at J&C. And you and your project will be their top priority until the job is done.
See samples of recent work below
Consumers Energy
Integrated Multi-Channel Acquisition Campaign
Consumers Energy is one of the nation’s largest combination utilities. It provides electric and natural gas service to nearly 6.6 million of Michigan’s 10 million residents — in all 68 Lower Peninsula counties.
Communicating to different customers in different parts of the state with different needs is, in a word, complicated. So J&C works hand in hand with Consumers Energy to help increase its market share.
The clear, direct messaging in our seasonal online and offline campaigns has connected with Michigan homeowners. Now Consumers Energy is able to have regular conversations with customers about their individual energy needs.
Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% with J&C.
San Jose Water Company
Content Marketing Program
San Jose Water Company (SJWC) is one of the largest and most technically sophisticated urban water systems in the United States. It provides quality, life-sustaining water to over 1 million people in the San Jose area.
To help educate people about water conservation and improve the company’s reputation, J&C assists SJWC in creating content marketing programs aimed at residential homeowners.
The content has not only improved SJWC’s reputation as a thought leader, it also increased traffic to sjwater.com.
Marketing energy products and services in different states can be complicated.
But J&C can help you make the connection.
Pacific Gas & Electric Company
Content Strategy Prospect Rebate Program
Pacific Gas and Electric Company (PG&E) provides electric and natural gas service to businesses and residents throughout northern and central California. Energy is a low-involvement category for most business owners and managers.
That’s why it’s important for utilities to rethink how they connect with businesses by providing valuable, relevant information and customer-centric content.
J&C has helped PG&E through the development of utility and energy management campaigns that drive new prospects to create online profiles and current users to share a deeper level of information.
J&C helped PG&E increase rebate program leads by 7,000 with energy content.
Consumers Energy
Integrated Multi-Channel Retention Campaign
J&C developed a retention strategy with several direct mail and digital touchpoints. First, the new enrollee got a colorful Welcome Kit. Inside, there was a personalized thank you letter, a list of ASP’s best benefits and a window cling with the phone number.
A buckslip promoted a free furnace filter as a welcome gift. Later, a self-mailer followed. Bright colors and high-resolution photos, from a 2-day photoshoot conducted by our in-house Creative Director, echoed the Welcome Kit. Messaging shared good news: a “thank you” gift for ASP customers was on its way.
Between mailings, email touchpoints called out the features of ASP, acknowledged the “thank you” gifts and shared tips on how to use less energy to save money.
After J&C’s new retention program, the number of cancelled contracts went down by an astonishing 47,862. For context, that’s more than 9.5 TIMES the original goal. Each touchpoint worked together to build a loyal customer base for our client.
Why it works
Marketing energy services demands a thorough knowledge of the regulatory landscape.
By navigating these requirements proactively, J&C helps you avoid compliance issues while improving your overall ROMI.
Powerful Solutions for the Energy Sector
With extensive experience in the energy industry, J&C has developed a unique expertise in creating high-performing direct marketing campaigns for utility services, protection plans, and energy-efficiency programs. J&C combines our energy industry knowledge with proven direct marketing strategies to deliver measurable results for energy providers who need to communicate with both residential and commercial customers.
Navigating Energy Industry Marketing Complexities
The energy sector presents unique marketing challenges — from regulatory considerations to seasonal demand fluctuations. Our team possesses a deep knowledge of compliance requirements for marketing appliance service plans, gas line protection programs, and energy-saving initiatives. J&C ensures your communications about water conservation programs, energy rebate offers, and utility services meet all guidelines while maintaining proven direct marketing techniques. This specialized approach lets us develop campaigns that build customer trust while increasing participation in your energy programs.
Specialized Energy Marketing Knowledge
Successful direct marketing in the energy sector requires an intimate understanding of the different service offerings and their value to each customer segment. From appliance service plans to gas line protection, energy efficiency rebates, and water conservation programs, J&C understands the motivations that drive consumers and business owners. This product knowledge allows us to create multichannel marketing campaigns that clearly communicate complex benefits and requirements, making your offerings easy to understand by your target audiences.
Multichannel Energy Marketing Expertise
Our proven approach uses the full range of marketing channels to reach and engage energy customers. J&C knows how to develop integrated campaigns that seamlessly connect direct mail, email marketing, digital advertising, social media, and print communications to create a cohesive customer journey. This multichannel strategy is particularly effective for service plan enrollments, protection program acquisition, and driving participation in energy programs — both for residential and commercial customers. By strategically managing these channels, we can create multiple touchpoints to guide prospects through the consideration process — significantly improving response rates and program enrollments.
When you partner with J&C for energy sector marketing, you gain access to our specialized expertise. The kind of expertise that only comes from years of focused experience in this industry. Our approach improves results for appliance service plans, gas line protection, energy efficiency initiatives, and energy and water conservation programs — all through data-driven strategies that acquire, retain, and grow valuable customer relationships.
