Providing creative solutions to our insurance clients for over 40 years
J&C has helped create successful lead gen, acquisition, retention, and usage campaigns for the biggest insurance companies in the industry. We can do the same for you.
Why the nation’s top insurance companies choose J&C
Blue chip insurance companies can work with any agency they want. So why would Humana… Mutual of Omaha… Allstate… The Hartford… Physicians Mutual… and more seek out and choose J&C for their direct marketing solution?
There are a few reasons.
A 43-year reputation as direct marketing experts.
J&C’s CEO, Ron Jacobs literally wrote the book on successful direct marketing methods. And every J&C employee has an intimate knowledge of the art and science of the discipline.A proven track record of control beaters.
When a client needs more leads, more enrollees, more applications, or better response rates, they turn to J&C. Using proven direct marketing techniques, we beat their standing control 8 out of 10 times.A dedicated and responsive team.
You get access to the top tier talent at J&C. And you and your project will be their top priority until the job is done.
See samples of recent work below
Humana
Control Beater Direct Mail Acquisition Campaign
The short, simple letter was so refreshing to readers, many of them called and enrolled the same day they received the package.
Humana is an insurance company based in Louisville, Kentucky. In 2021, they ranked 41 on the Fortune 500 list and are the third largest health insurance provider in the nation.
During the hectic Medicare enrollment season, Humana needed a way to stand out and be heard among people aging into Medicare or those looking to switch. As they had done for several years in the past, Humana contacted J&C.
Using our proven copy and design tactics, we boiled the offer and benefits down into an easy-to-read 100-word letter.
The Hartford & AARP
Direct Mail Acquisition Campaign
The Hartford is a leader in property and casualty insurance, group benefits and mutual funds and are widely recognized for outstanding customer service excellence, sustainability practices, trust, and integrity. When they needed a fresh, new direct mail campaign to generate new auto insurance customers, they turned to J&C.
Knowing we had just done a similar project for Allstate, they were confident we had the experience and direct marketing know-how to get the job done.
J&C created three new concepts with the intention of testing one. The Hartford liked all three ideas and tested them against their current control package. When the test concluded, two of the three J&C test packages had bested the control and one equaled it.
Marketing insurance products in different states can be complicated.
But J&C can help you navigate every twist and turn.
Mutual of Omaha
Integrated Multi-Channel Acquisition Campaign
Mutual of Omaha is a highly rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses, and groups throughout the United States.
With lots of competition in the market and new players showing up every day, it was important for Mutual of Omaha to tell prospects why they were the better choice for life and AD insurance.
They asked Jacobs & Clevenger to help them get the word out. With decades of experience in this vertical, J&C put together a comprehensive direct mail package that was informative, yet easy to read and understand.
Humana
Instagram Ads for Supplemental Plans
Jacobs & Clevenger created a powerful social media campaign for Humana that balances visual appeal with compelling messaging. The campaign features a series of mobile-optimized posts showcasing Humana's dental insurance offerings with a consistent Humana green and white color scheme that reinforces brand recognition.
Each post features concise, benefit-focused copy that quickly communicates the main benefits to readers.
The tooth icon creates a recognizable visual anchor throughout the campaign, while the clean layout and strategic use of white space ensure that the message stands out in crowded social feeds.
This thoughtful design approach successfully captures attention and “slows the scroll,” allowing readers to quickly understand the plan benefits while instilling a professional, trustworthy aesthetic that aligns with healthcare messaging.
When you need to drive higher response rates from your acquisition, lead gen, or retention campaigns, turn to J&C.
PDRMA
Trade Show Booth
The Park District Risk Management Agency (PDRMA) is a leader in the risk pooling community. They are a cost-effective alternative to the commercial insurance market for Illinois park districts, forest preserve and conservation districts.
PDRMA needed a trade show display that would attract visitors' attention and quickly convey complex risk management benefits, so they asked J&C for three options:
Design 1: Emphasized PDRMA's in-house staff, partnership approach, and broad coverage options.
Design 2: A series of vertically-oriented panels organized by benefit categories. This approach allowed for flexible arrangement based on trade show space.
Design 3: A comprehensive five-panel display with a central focal point highlighting PDRMA's mission.
These displays helped PDRMA engage potential members more effectively and showcase their comprehensive service.
Church Mutual
Integrated Multi-Channel Acquisition Campaign
Church Mutual Insurance Company (CMIC) is the nation’s leading insurer of religious organizations. CMIC protects more than twice as many worship centers as the next leading insurer. Keeping customers informed of current events and how to prepare for dangerous situations is all part of Church Mutual’s mission to “protect the greater good.“
From emails to websites to live events to multi-touch, integrated campaigns, J&C helps Church Mutual maintain contact with its customers and enrich those relationships.
Why it works
Insurance marketing demands a thorough understanding of the regulatory landscape.
By navigating these requirements proactively, J&C helps you avoid costly compliance issues while improving your overall ROMI.
Driving Results Through Direct Response Experience
With over four decades of direct marketing experience in the insurance sector, J&C has developed a specialized level of expertise that helps our clients successfully navigate this complex industry. Creating effective direct response campaigns for insurance products requires a unique skill set that few agencies have—a combination of regulatory knowledge, product expertise, and direct marketing mastery.
Specialized Insurance Product Knowledge
Successful direct marketing for insurance also requires intimate knowledge of diverse product offerings and how they benefit different consumer segments. From Medicare Advantage plans and Medicare Supplements to life insurance, dental coverage, and specialized products like cancer insurance, we understand the nuances that drive consumer decisions. This deep product expertise allows us to create compelling multi-channel marketing campaigns that clearly communicate complex benefits in ways that resonate with your target audience. The result: higher response rates and conversions.
Multi-Channel Direct Marketing Mastery
Our decades of experience in insurance direct marketing have refined our approach to multi-channel campaign development. J&C has created cohesive strategies that leverage direct mail, email, digital advertising, and social media to reach insurance prospects where and when they are most likely to respond. This integrated approach is particularly effective for Medicare enrollment periods, life insurance acquisition campaigns, and supplemental insurance cross-selling initiatives. By managing these channels strategically, we create multiple touchpoints that help walk prospects through their consideration phase, significantly improving response rates and ROMI for our insurance clients.
When you partner with J&C for your insurance direct marketing needs, you get access to specialized expertise that only comes from years of focused experience in this regulated industry.
Let us show you how our approach can transform your marketing results for Medicare, life insurance, or any insurance products you offer.