72% of customers know of smart grid - thanks to energy marketing
The Smart Grid Consumer Collaborative Consumer Pulse and Market Segmentation Study is a report done every couple of years to determine customers’ awareness and attitudes toward energy efficiency, the smart grid and smart technologies.
It is a nationwide sample of customers across the country and it is based on census data.
For the first time, the survey has shown that a majority of U.S. customers have heard of smart meters and the smart grid, at 72% and 70%, respectively.
44% of customers are identified as “always engaged – green champions” meaning that smart tech fits their environmentally aware, high-tech lifestyles
40% of customers are identified as “selectively engaged” meaning they want to learn how smart energy programs can help them save money, they want to use energy wisely but are unsure how tech helps and if they are impressed with smart energy tech they may start to like their utility more
40% of customers expressed interest in all types of smart-grid enabled programs and tech, only one type of tech got below a 33% interest rate
Customers are increasingly expecting more from their utilities, especially in terms of tech relating to customer service, data sharing and environmental sustainability.