Understanding social media myths to develop a social media strategy

The importance of measuring social media ROI

Establishing marketing and social media goals and priorities

Evolving utility social media marketing into a social CRM strategy

Interesting social media and email marketing facts

Keys to generating positive social media buzz

Using social CRM for B2B lead nurturing

7 facts that underscore one of social media's greatest roles: to deliver content marketing.

Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.

This article provides tips to help marketers strengthen their social CRM and produce more effective communications using social media as a guide.

Marketers can learn a great deal from the stories of certain characters in fiction. Here are 4 lessons on how to improve social CRM from classic novels.

This article explains tactics that businesses can utilize in order to create social media that engages the audience and builds relationships.

On the second episode of J&See: Views on Marketing, Patti Minglin talks about marketing to women and the common mistakes you should avoid.

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice.