An emotional brand story is key to creating a message that resonates with consumers. Here's how to apply it successfully in your next email campaign.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

If you want to create a real connection between your brand and your customers, you need a brand story that sticks with your buyers. Here's how to do it.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

57% of U.S. consumers trust the opinion of others when it comes to a new product. Here's how to attain and capitalize on earned media for your brand.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

For eCommerce brands, MoFu (middle-of-the-funnel) strategies are key to getting customers through the sales funnel to reach a conversation. Here's how to do it.

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream.

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.