How to Use Martech to Improve Your Relationship Marketing
Building relationships and engaging customers is a top priority for marketers. Here are 3 ways marketing technology can improve customer relationships.
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
Hyper personalization uses advanced behavioral data to take the customer experience to the next level.
4 Ways To Get Your Customers To Engage With Your Loyalty Program
Is your loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back? Here are four ways to make sure.
The 4 Keys To Personalization in Marketing
Learn the 4 R's of personalization in marketing and how to apply them to your campaign strategy.
10 Skills Every Multichannel Marketer Needs To Know
The transition from marketing across one channel to multiple channels can be daunting. Here are 10 skills that can help multichannel marketers succeed.
Moving Personalization from Tactic to Strategy
Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?
Recession Marketing: The Direct Approach
Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.
3 Data Trends That Should Drive Your 2022 Marketing Objectives
90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022.
System Failure - Please Check Your Marketing Message
Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.
Is AI Part of Your Marketing Plan?
Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.
The Benefits of Hyper-Targeting and Hyper Personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information
The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns
Transforming Marketing with Hyper-targeting and Hyper-personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
USPS Postal Strategies: How to Lower Your Marketing Postage Costs
Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.
10 Steps to Creating a Successful Non-Profit Direct Mail Package
In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?
Choosing the Right Direct Mail Format: Envelope vs. Postcard
Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?
Multichannel Integration: Synchronizing Direct Mail with Digital Touchpoints
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
Harnessing the Power of Emotion in Direct Mail and Email Campaigns
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
How to finish strong in 2024
AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.
The Best Customer Acquisition Channel Right Now
Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical