The immense amount of data available to marketers can be tricky to navigate. Knowing what kinds of data are the most accessible and the most helpful is important. In this article, we explore the different types of data collection, small vs. big data, and the many areas of marketing data that can benefit your business.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Apple is release iOS 15 this Fall, including a new feature called Mail Privacy Protection.  Here's what email marketers can do to prepare for the change.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?

As a chief marketing officer, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up?

Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects

Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.