The Benefits of Hyper-Targeting and Hyper Personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
Transforming Marketing with Hyper-targeting and Hyper-personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information
The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns
USPS Postal Strategies: How to Lower Your Marketing Postage Costs
Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.
2025 Trends to Improve your Direct Mail Results
2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.
Calls to Action: Why Direct Response Marketing Gets It Right
In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer
Medicare Marketing Guidelines: Communicating Benefit Changes Effectively and Compliantly
Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.
The Best Customer Acquisition Channel Right Now
Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical
The Essentials of Direct Response Marketing: Strategies and Benefits
THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads
The Future of Marketing — Looking 3-5 Years Out
As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.
The Power of Story: Transforming Direct Mail Response Rates Through Narrative
Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects