Content marketing may be the next biggest communications approach for bank marketers to create engagement and initiate meaningful dialogue with customers.

Payment trends are consistently changing and growing, and consumer demands are also on the rise with a desire for greater convenience, speed and security.

Banks and financial institutions’ marketing teams need to act fast to capture the growing segment of mobile wallet payments and the mobile wallet trend.

Financial institutions need to ensure usage of digitally-based services and bank marketing must encourage customers to adopt online and mobile payments.

Trends play a direct role in marketing and communications strategy. Here are suggestions for transforming trends into bank marketing opportunities.

Bank marketing must encourage consumers to take advantage of new services and information through effective adoption strategies and content marketing.

Here are 10 incredible bank marketing facts and statistics about online and mobile banking and payments that help demonstrate the current landscape.

If your bank isn’t experiencing a growth in mobile transactions and mobile use, something must be wrong with your mobile bank marketing.

33% of millennials believe that they will eventually not need a bank at all. Financial marketing can help banks increase millennial retention.

The ability to make data-driven decisions is a powerful marketing tool that can significantly increase the value of your marketing efforts.

Watch this webinar with CEO Ron Jacobs to learn how financial brands have shifted their direct mail strategy for the tastes of consumers in 2022.