USPS Postal Strategies: How to Lower Your Marketing Postage Costs
Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.
10 Steps to Creating a Successful Non-Profit Direct Mail Package
In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?
2025 Trends to Improve your Direct Mail Results
2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.
Calls to Action: Why Direct Response Marketing Gets It Right
In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer
Harnessing the Power of Emotion in Direct Mail and Email Campaigns
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
Medicare Marketing Guidelines: Communicating Benefit Changes Effectively and Compliantly
Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.
Multichannel Integration: Synchronizing Direct Mail with Digital Touchpoints
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
The Best Customer Acquisition Channel Right Now
Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical
The Essentials of Direct Response Marketing: Strategies and Benefits
THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads
The Power of Direct Marketing: Why It Should Be Part of Your Marketing Strategy
Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.
The Power of Story: Transforming Direct Mail Response Rates Through Narrative
Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects
The Psychology Behind High-Converting Messaging
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”