Get a better idea of why data analytics are so important for creating exceptional customer experience.

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data.

As we move into a new decade, marketers are turning to tech more than ever. Here's what high-growth companies are investing in.

From email marketing to automation, data analytics and AI, marketing technologies can communicate with their target audience on a whole new level.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

Data storytelling goes beyond charts, graphs and stats. Pair data-rich visuals with a human story, you can boost engagement and craft memorable content.

With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.

57% of U.S. consumers trust the opinion of others when it comes to a new product. Here's how to attain and capitalize on earned media for your brand.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

For eCommerce brands, MoFu (middle-of-the-funnel) strategies are key to getting customers through the sales funnel to reach a conversation. Here's how to do it.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.