4 Things Brands with Exceptional Customer Experience Do (And 1 Self-Assessment You Need to Take)
Companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how you stack up.
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
Hyper personalization uses advanced behavioral data to take the customer experience to the next level.
Why Customer Experience Matters (More Than Ever Before) — Infographic
This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.
10 Tools That Artificial Intelligence Can Offer Digital Marketers
Online browsing data, creative treatment selection, and geolocation behavior are just a few tools that artificial intelligence offers digital marketers. As we explore further into the exciting world of AI, here are ten tools that every marketer can start using today.
Why Customer Experience Matters for Insurance Companies — Infographic
This infographic shows a few statistics that shed light on why customer experience matters for insurance companies now — more than ever.
10 Skills Every Multichannel Marketer Needs To Know
The transition from marketing across one channel to multiple channels can be daunting. Here are 10 skills that can help multichannel marketers succeed.
The Insurance Industry's Guide to Exceptional Customer Experience
Insurance companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.
How to Identify Your Best Customers Across All Devices
Persistent Identification is the process of marrying consumers to their connected device to create a persistent, cross-device recognition. Here's how to do it.
How To Better Engage With Your Customers Using an Agile Marketing Approach
Agile isn’t meant to be a synonym for nimble... it's a system of project management elements that let modern marketing organizations move into the 21st Century.
How To Make Customer Data Actionable — In Real Time
Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action. Here's how to do it.
AI Is Embedded Across Almost Every Product Category in Marketing — Are You Taking Advantage of It?
With artificial intelligence becoming embedded across all categories of marketing, you need make sure you're taking full advantage of this advance in technology.
Why Customer Experience Matters for the Financial Industry
Financial services companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.
B.E.M. — What Is It? And Why Do You Need To Start Using It?
Understand the middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on behaviors, emotions and moments.
Transforming Customer Experience in the Financial Services Industry
Learn how to transform customer experience for the financial services industry with these tips and self-assessement.
Why Customer Retention Is Worth the Investment — Infographic
This infographic shows why it's vital for your brand to invest in retention. A successful campaign can help you build loyalty and boost sales.
From Acquisition to Retention: What to Do AFTER You Make the Sale
So, you’ve acquired a new customer... Now it's time to build a relationship. That’s where a strong retention strategy comes into play.
4 Retention Strategies to Keep Your Customers Engaged
Customer retention has proven ROI. Here are four retention strategies you can use in your marketing to keep customers loyal to your brand.
The Power of Direct Marketing: Why It Should Be Part of Your Marketing Strategy
Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.
The Power of Story: Transforming Direct Mail Response Rates Through Narrative
Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects
The Psychology Behind High-Converting Messaging
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”