Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.

So you have a winning control. Now it's time to beat it. Here's how to bust your direct response control package.

Direct marketing activity in life, health, P&C, and Medicare insurance is not going to remain status quo — but it’s actually going to increase. Make sure you have the direct marketing expertise you need to reach your insurance prospects.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

Direct response marketers have a lot on their minds these days. And if you ask them to rank those issues, the results reveal what matters most to them — and what to expect in the future.

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

Those physical, tangible, touchable, tubs of mail that go through the U.S. Post Office are really gaining momentum these days. Because people are more receptive and responding to the offers they get in the mail these days.

CMOs and brand managers have plenty of pressure-treated terrors to keep them up, particularly given the new-ish normal of a post-COVID marketplace, supplemented with a rollercoaster economy, so we thought we’d again take a look at which issues are most responsible for their sleepless nights. But direct response marketing may be the answer.

Simplify. Often, that is easier said than done. Because simple is not boring. And simple is not easy. But simple clear, concise, direct, and with detail. In short, simple is what works.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

The top issues direct marketers need to be aware of over the next 12 to 36 months all seem to have something in common – an added measure of CAUTION.

Direct mail has been around for centuries, but even today, there are still several advantages that it has over today’s technology that make it a worthwhile investment for businesses.