Is marketing optimization the new silver bullet?
Marketing campaign optimization for continuous improvement
Marketers say ‘not enough time and too many priorities is their greatest challenge’
Establishing marketing and social media goals and priorities
‘And’ is better, 5 techniques to achieve marketing effectiveness
Techniques to achieve marketing channel effectiveness
What channel are marketers using the most in 2013?
Our studies reveal the top marketing trends in 2013
7 ways to get the best work out of your agency
7 ways to get the best work out of a marketing agency
Three things I’ve learned in my first two years in an agency
lessons learned from experience in a marketing agency
Four keys to capitalizing on today’s most relevant marketing trends
Best practices for capitalizing on today's marketing trends
Jacobs & Clevenger wins nine CADM Tempo Awards
Jacobs & Clevenger wins multiple marketing industry awards
Was it the idea or the execution?
Identifying the factors that drive success and failure in marketing programs and how marketing channel optimization can improve effectiveness.
Top 11 trends in marketing, and what you should do about them
Fascinating stats on current marketing trends
The worst questions to ask on an RFP, and what you should be asking instead
Best and worst questions to ask on an RFP
What are a marketer’s biggest challenges?
Chart displaying marketers top challenges in 2013
20 optimization techniques to improve the performance of targeted marketing programs
Marketing optimization techniques to achieve marketing channel effectiveness
Chart on top barriers marketers face in personalizing communications
Top challenges marketers report facing in 2013
Specific products are the best way to catch an email reader’s attention
Chart highlighting what grabs a retail buyer's attention in email communications.
New study from MarketingProfs indicates only 1 out of 3 B2C marketers think their content marketing is effective
7 net takeaways from two studies on content marketing and how to enhance your inbound marketing strategy based on these findings.
13 questions all new CMOs should ask in their first 90 days – Part 1
Part 1 of a 2 part series that outlines the first 8 questions that can help you formulate the strengths and weaknesses of your current marketing activities.
Using Key Performance Indicators to prove marketing’s value — Part 1
Part 1 of a 2-part series that explores how Key Performance Indicators can be used to gauge how well marketing programs are performing.
Extreme marketing: The hottest new reality TV series
New reality-at-work TV pitch that follows an agency through marketing adventures where they face unexpected challenges but somehow always come through.
Do your marketing communications have the “ER”? 3 tactics for getting greatER results and strongER results.
3 important tactics to consider to help your marketing communications produce greatER results and strongER response.