6 Steps to Building a Successful A/B Testing Action Plan
An A/B testing action plan can be used across most channels to identify a more effective way to communicate with customers.
A Guide to Email A/B Tests — Infographic
A/B tests are vital to building a successful email strategy. Explore how to do it in this infographic.
Choosing the Right Direct Mail Format: Envelope vs. Postcard
Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?
Large Language Models (LLMs) and Generative AI — What You Should Know
You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.